![]() The study was conducted between January 2018 and March 2018 among Tinder users aged 23 to 27. ![]() As a result, the study was able to examine partner preferences in a setting without search frictions. This is in denoted in the literature as "search frictions." On Tinder, however, users interact with a more diversified group of people. The authors argue that this is because in an offline setting (for example at school or in the workplace) people with similar education levels have more contact opportunities, causing them to form relationships more often. ![]() These findings diverge from what was found in previous research with respect to partner choice in an offline setting, where evidence has been produced for assortative mating based on education level. For men, this is again an indication that they are not intimidated by higher educated women," says Professor Stijn Baert. This again is more apparent for women on Tinder compared to men on Tinder. "Tinder users prefer potential partners with a higher education level compared to themselves over potential partners with an equal (or lower) education level. However, no evidence was found for this hypothesis. The authors also examined an alternative hypothesis, namely that Tinder users have a preference for a potential partner with a similar education level compared to themselves. On the other hand, women prefer men who can (financially) provide for potential offspring, which may be signaled by a high education level," says Master's student Sarah Vandenbulcke. On the one hand, men prefer women who are highly fertile, which is signaled by physical attractiveness. "These findings are in line with previous research from evolutionary psychology that link partner choice to reproductive success. However, the fact that men also did not disfavor women with a Master's degree (compared to women with a Bachelor's degree), is an indication that men are not intimidated by highly educated women. "Women on Tinder indicated interest in fictitious profiles with a Master's degree 91.4% more often compared to fictitious profiles with a Bachelor's degree, almost twice as much," reports soctoral student Brecht Neyt.Ĭontrarily, men on Tinder indicated interest in fictitious profiles with a Master's degree only 8.2% more often compared to fictitious profiles with a Bachelor's degree, a difference which was not statistically significant. By analyzing the number of times that the real Tinder users also showed interest ("swiped right") in the fictitious profiles (resulting in a "match"), the authors evaluated the extent to which men and women on Tinder take into account the education level of potential partners. These fictitious profiles differed only in their education level, which was randomly assigned to the profiles (the education levels varied from a Bachelor's degree with three years of higher education to a Master's degree with five years of higher education). In their study, 3,600 real Tinder users in Ghent, Leuven, and Bruges (three of the biggest cities in Flanders, Belgium), received a "right swipe"-with which interest is indicated on Tinder-by 24 fictitious profiles created by the authors of the study.
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